The Impact of Performance Risk and Financial Risk on Perceived Value – a Case Study of Landscaped Houses

This study investigates the factors that affect consumers’ purchases of landscaped houses by applying the perceived value model and considering the perceived risk construct to study consumers’ purchases of landscaped houses via a questionnaire survey. This study has distributed 350 questionnaires and recovered 324 questionnaires. After eliminating 18 invalid questionnaires, there were 306 valid questionnaires, for a valid return rate of 94.44%. The results show that a landscape’s perceived price has a significant and positive impact on the landscape’s perceived quality and perceived sacrifice. The landscape’s perceived quality has a positive and significant impact on the landscape’s perceived value. The landscape’s perceived quality and perceived value have a positive and significant impact on consumers’ purchase intentions. The landscape’s perceived sacrifice has a negative and significant impact on financial risk. The financial risk, in turn, has a negative and significant impact on the landscape’s perceived value.